Many did not think that the unthinkable craze on ugly Christmas sweater will become a big hit. Why even bother buying this ugly apparel? However, over the past few years, things have changed and retailing the sweaters became like hot pancake.
In the recent years, people are celebrating the national ugly Christmas sweater day and many hold ugly sweater parties. At first, people had to literally ask their aunts or grandmas or go through racks at thrifts store in order to find ugly sweaters with Christmas trees or gaudy bells or ugly Santa figures. Today however, you need not dig in the pile of trousers; you can go to your favorite retailer and buy ugly sweaters. The ugly Christmas sweaters have become more accessible to the public.
You can now find these ugly Christmas sweaters at national chains like Target, Wal-mart and Forever 21. Small and medium size businesses on the other hand are also taking advantage of the big cash involved in this particular market.
A former stay at home mom, Anne Marie Blackman, who had a background in computer science became hooked with the ugly sweater trend seven years ago. She got the idea while going through Google Trends and looking for items to sell in Ebay so that she could pay her kids’ tuition in college. She then headed out to thrift stores in her area and bought huge piles of ugly Christmas sweaters. She also gathered extra supplies to accessorize the sweaters and make them even uglier. In that year, Blackman was able to sell at least 50 sweaters through EBay with prices ranging from $50 to $150. Ever since, her small business grew. To date, she already has her growing company registered as My Ugly Christmas Sweater. The company has sold at least 25,000 ugly sweaters and has made more than a million dollars in income. The part time ugly sweater seller made it her full time business.
The story of Anne Marie Blackman is just one of the myriads of surprising entrepreneurial success stories with ugly Christmas sweaters. What was perceived by many to be a stupid fad turned out to be something very profitable.